Mobile Identity has come a long way. Read about our company,
our history and key events.
News
1/8-2008 - Mobile Identity develop concept for a CO2 reduction application
1/7-2008 - Mobile Identity develop new concept for nature experiences
1/7 – 2008 Mobile Identity sign agreement on strategic cooperation with technology company InShare (www.InShare.dk)
1/5-2008 – Mobile Identity develop concept design for I-Guide.dk
1/5 – 2008 Article about Mobile Identity delivery project Mobile Fitness in the press
Torsdag den 1. maj Mobiltelefon giver sunde kostvaner
DagensPuls Nr. 4, maj. Side 14. Article in Danish here
30/4- 2008 TV-Spot with Preben Mejer “Mobilen som pep-talker“ på ComON (Danish)
The TV-Spot in Danish here
30/4 -2008 Mobile Identity develop project for DTU – FOOD LAB
1/4 – 2008 Article about Mobile Identity delivery project in the press
Sund og slank med mobilen
DagensPuls Nr. 3, april. page 40. Article in Danish here
28/3-2008 TV-Spot with Mobile Identity delivery project Mobile Fitness
Færre fede børn
TV2 Nord, TV-Spot in Danish here
1/2-2008 Article about Mobile Identity delivery project Mobile Fitness
Diætisten february editon, page 14 og 15.
30/1-2008 TV-Spot about Mobile Identity delivery project Mobile Fitness
Preben Mejer, Innovation Lab, tests Mobile Fitness Go’ morgen Danmark, kl. 7.46
20/12- 2007 Mobile Fitness, a Mobile Identity delivery project, in 22 newspapers/medias in Denmark
A total of 22 newspapers in Denmark brought the story from Århus kommune about our test project, using a mobile phone application to become healthier
Some of the articles are listed below
Slank med mobilen, BT, editorial, page 2 Mobilen skal hjælpe tykke børn, BT, 1. Section, page 13 Fedme: Mobiltelefon skal slå tykke unges vægt ned, Fredericia Dagblad Fit med mobilen, Nyhedsavisen, 4. Section, page 24 Mobilen hjælper unge mod fedme, Urban Århus, page 1 Bliv slank med mobilen, Nyhedsavisen, 4. Section, page 24 Mobilen hjælper unge mod fedme, Århus Stiftstidende, 1. Section, page 3
1/11- 2007 - Promising results for Mobile Identity project- Mobile Fitness for Kids
The first partial results of Mobile Fitness for kids are starting to show More than 150 youngsters
from Danish municipalities will in 2007 have initiated a pilot study with Mobile Fitness.
The adherence percentage of the participants has been exceedingly high, and almost all participants
have either sustained or lost weight. (From www.mobilefitness.dk)
1/8- 2007 Promising results for Mobile Identity project - Mobile Fitness for Adults
The results from the first tests among users of Mobile Fitness have been analyzed and evaluated.
The results are very promising, and a large majority has lost weight, and a large majority is
very satisfied with the physical and psychological results of using Mobile Fitness. On top of
the concrete results of the participants and the enterprise, the first test has been a good
learning process to Mobile Fitness, because we have received a lot of good feedback from the
users which can be used directly in the further development. (From www.mobilefitness.dk)
1/5- 2007 News | Financial support from the Ministry of Science to Mobile Identity project
- pilot project Mobile Fitness with youngsters in Danish municipalities
Mobile Fitness has earlier this year received financial support from the M-learning pool
of Ministry of Science. 150 youngsters from many of the country’s municipalities will be
testing Mobile Fitness as a supplement to meetings with dieticians. The youngsters are
offered a six months period with focus on both physical exercise and diet.
They are each given a mobile phone with a software program which they can use to
keep hold of how much energy they receive through their diet, and how much energy they
use when exercising. Furthermore they receive a personal profile at a closed site, to
which only they themselves and their dietician have access to. Here they can follow their
development, debate with other overweight youngsters, test their knowledge about healthy
diet and lifestyle, etc. The mobile phone is programmed individually so that the
youngsters e.g. by receiving messages via their mobile phone are motivated to obtain their
individual goal. The idea is to integrate the effort of changing lifestyle to a part of the
youngster’s everyday life and where the unhealthy lifestyle arises and where the new healthy
habits are to be created and sustained. The youngsters receive guidance and dialogue from a
dietician through the whole process. (From www.mobilefitness.dk)
APRIL, 2007
Mobile Identity project Mobile Fitness - The first trials show promising results
The first test users have since January 2007 tested the Mobile Fitness mobile application with good results.
It has been a good learning process to test theory among the first test users.
The first real tests are expected to be initiated this Summer.
(From www.mobilefitness.dk)
28/06/06 Mobile Identity launches Danish version of the corporate website.
The Danish version is launched as part of the Mobile Identity marketing.
01/05/06 Mobile Identity requirements specification for advanced mobile application
Mobile Identity has developed an extensive requirement specification for the Mobile Fitness development project.
The application will take giant leaps in form of usability design and user communication.
01/11/05 Mobile Identity finishes elaborate stakeholder analysis
Mobile Identity has finished elaborate stakeholder analysis for Mobile Fitness regarding the market, user
group demands, requierements and habits of both health care professionals and Mobile Fitness end-users
01/11/05 Mobile Identity recruit new business unit manager
Mobile Identity announces that Christian Hoffmann, project manager and consultant in Mobile Identity, is
promoted to business unit manager. Mr. Hoffmann has a background as sales and business development consultant from Mobile Identity's
partner, Relation.
15/09/05 Mobile Fitness A/S is founded
The development project Mobile Fitness is organized as an independent company with CAT Innovation, KVL and Mobile Identity
as the shareholders.
01/08/05 CAT Innovation to fund Mobile Identity project
Mobile Identity secures funding for the development project Mobile Fitness. Mobile Fitness is an innovative
life style intervention program using advanced communication technology to support and maintain unhealthy
life style habits.
01/07/05 Mobile Identity teams up with KVL
KVL and the Institute for Human Nutrition teams up with Mobile Identity to develop the mobile service, Mobile Fitness.
KVL - and the reknowned professor Arne Astrup - has completed 1000+ studies in life style changes and overweight. KVL will
supply their IP in what will be a patented life style intervention program.
15/07/05Mobile Identity campaign breaks sales records
Mobile Identity successfully has completed a mobile marketing campaign for Alldays. The
campaign's success criteria was to increase the sales. Mobile Identity assumed end-to-end responsibility
for the campaign and developed marketing material, set-up the technical platform and ensured the project
management. The campaign was a huge success and Alldays broke sales records in the campaign period.
01/07/04 MI signs partnership with Relation
Mobile Identity has signed partnership agreement with Relation about development of
future Mobile CRM solutions. Read more at
www.relation.dk
01/01/04 - Teknologisk Innovation funds MI project
Teknologisk Innovation funds project from
Mobile Identity.A project business plan from Mobile
Identity has been funded in a seperate company
MobileCare Aps. MobileCare is developing a turnkey
solution for mobile operators to offer the elderly
segment. Read more at
http://www.tekinno.dk/11503
10/12/03 Mobile Identity launches The Ultimate Fan
Mobile Identity, in conjunction with B.T. and Cellpoint,
has now launched B.T.'s SportsIdioten - signalling
a new wave of interactive mobile entertainment.
B.T. is one of Denmarks largest daily tabloid newspapers
with a specialty in sports news.
SportsIdioten is an SMS- and web-based trivia game
that will initially run over a 6 week tournament.
B.T.'s readers can enter for a week or for the whole
6 week tournament with the chance to win great prizes.
Entrants score points by answering multiple choice
questions in the category of their choice correctly,
and in the fastest time.
A website enables entrants to check their score and
position on the leaderboard and create a profile including
their picture. The Leaderboard is published each Monday
in B.T. including pictures of the top entrants. Advanced
features include "Challenge a Friend" and
the ability to create a "League of Friends".
Key technical challenges needed to be solved in creating
and launching The Ultimate Fan including application
development to measure the time between when a customer
receives the question and when they reply with their
answer.
B.T. SportsIdioten is based upon Mobile Identity
and Cellpoint's new product "The Ultimate Fan"
- a flexible solution enabling newspapers, magazines,
brands and internet communities to generate revenue
by providing entertaining services to their customers.
Mobile Identity expects to launch new games based
upon The Ultimate Fan in early 2004.
16/10/03 MI signs partnership with Cellpoint
Mobile
Identity has today signed a partnership agreement with
Cellpoint AB (www.cellpoint.com) - a leading provider
of platforms and applications for mobile operators and
service providers.
Under the terms of the partnership, Mobile Identity
is a preferred partner of Cellpoint in Denmark, providing
business development, sales and project integration
on projects. Mobile Identity will also contribute
to Cellpoint's development of new products and services
based upon its technology, platforms and applications.
The first new product developed under the partnership
- The Ultimate Fan - will launch in Denmark in late
November.
2/10/03 MI signs partnership with YouSMS
Mobile
Identity has signed a partnership agreement with YouSMS
(www.yousms.com.au)
to distribute its products and services in Australia.
YouSMS is a leading mobile services gateway and application
provider in Australia and is based in Melbourne.
2/10/03 Creating Wireless Value
"It's time to stop waiting for a killer app and make the most
of what we have..."
Mobile Identity's Managing
Partner Andrew Martyn has had a new article published
in Wireless Business and Technology, "Creating
Wireless Value"
Extract:
"A few weeks back, SYS-CON's group publisher,
Jeremy Geelan, and I chatted about how mobile applications
had the potential to influence our lives, but also
about how many ideas never go anywhere. While others
may spend their time chasing killer apps, we decided
to create a forum to review applications that are
driving the frontiers of wireless Internet by creating
real value. We came up with the concept of Value Applications.
Value Applications, as we have defined them, are
uses of wireless Internet that create value for end
users (stimulating a market demand), are timely in
terms of market and technical readiness, create value
for operators (generally increasing ARPU), and sometimes
have the potential to define a new category of services.
This column will regularly review commercially available
and highly innovative applications from around the
world that meet our criteria."
31/7/03 Wireless saving lives
Mobile Identity
CEO and Partner Andrew Martyn takes a look at how wireless
communications is helping medical workers to be more
efficient, and make better decisions in the field. You
can download a complementary copy of the article here.
10/05/03 Strategic partnership with Relation
As part of its business evolution, Mobile Identity
has established a strategic partnership with Danish
sales and business development company Relation. The
companies will establish and develop a business intelligence
system to capture knowledge about the mobile business
market in Europe.
28/03/03 Mobile Business Workshop success
Mobile Identity
chaired a full-day mobile business education and planning
workshop with Danish daily newspaper B.T. 12 managers
from different areas within B.T. attended to learn about
how mobile phones are creating opportunities and threats
for the traditional media industry. The afternoon focused
on creating new services using mobile phones for B.T.
and resulted in 30 new product and service concepts.
Read more about it here
in the case study.
11/02/03 Mobile marketing campaign launched
Mobile Identity has started a large-scale mobile
marketing campaign for Faxe Kondi in conjunction with
agency Outbox. "FXK" (SMS-speak for Faxe
Kondi) targets sporting fans in the 15-30 year age
group and includes prizes from sponsors such as Nokia,
Umbro and Maersk Air.
The campaign extensively uses the mobile media to
support competitions, content downloads, direct marketing
and providing entertaining services for participants.
While initially based upon SMS, FXK showcases some
of the most innovative new features of mobile phones
including MMS. The campaign will run until at least
Q3 of 2003.
20/01/03 Mobile banking strategy project completed
Mobile Identity has completed a scoping and design
project for one of the Nordic region's largest retail
banks. Working with the client's Nordic mobile banking
manager and a local team, Mobile Identity has developed
the strategy and specification for its client's next
step into mobile banking. Futher details will be released
post-implementation.
9/10/02 Mobile Identity launches new identity
Mobile Identity has launched
a new corporate identity and website to enable more
effective communication with existing and new clients.
“We have actually been running so hard, that we
quickly outgrew our image and marketing materials –
in fact, it’s more accurate to say that we wore
them out!” quipped Partner, Andrew Martyn who
has developed the new marketing and client relationship
management strategy. “Over the summer we decided
to consolidate what we have learnt from our clients,
to provide a clearer message about who we are and what
we do”.
As part of the new Client Relationship Management strategy,
a client newsletter has been developed to keep existing
and prospective clients up-to-date with market information,
project successes and opinion by the thought leaders
in mobile business. Those interested are able to sign
up to receive the newsletter on the new Mobile Identity
website. The new corporate identity and website has
been developed by Stockho, a Paris-based advertising
and web design agency.
1/10/02 Mobile Identity
partner published in Wireless Business & Technology
Magazine
Consulting Partner, Andrew
Martyn is a feature author in the October edition of
Wireless Business & Technology Magazine. The article
“Going from E-business to M-business” provides
a structured approach to m-business transformation in
the enterprise (covering both mobile services and mobile
enterprise planning). Andrew is no stranger to leading
the implementation of large projects in the corporate
environment, having been Project Director for a number
of large change projects at Telstra, Australia’s
largest telecom provider. This included the development
and rollout of the e-customer care program servicing
over 9 million private customers. The full article can
be downloaded below, as well as previous publications.
26/9/02 Mobile Identity
partners with Outbox to deliver mobile marketing
Mobile Identity has partnered
with innovative Danish advertising and creative agency
Outbox to develop mobile marketing projects. The beginning
of this co-operation involves the development of two
large client campaigns for global and regional branded
consumer goods companies. Mobile Identity will work
with Outbox to turn the marketing concepts into compelling
mobile campaigns.
“This is a strategic partnership that will enable
us to grow our business further in the exciting mobile
marketing arena,” said Jakob Teilmann, founding
Partner at Mobile Identity. “Mobile Marketing
has shown growth and success from simple SMS-based loyalty
programs, to highly interactive services – commonly
targeted at younger market segments. Now with the introduction
of MMS, the possibilities to use mobile as a marketing
medium is becoming far richer and more captivating.”
30/9/02 Mobile Identity
nominated for Entrepeneur Award, by the Danish Ministry
of Commerce
Mobile Identity has been
nominated as a regional finalist for the annual young
Entrepeneur Award (Janteknuser Kampagnen 2002) sponsored
by the Danish Ministry of Commerce. The award goes to
a young and exciting visionary who has established a
unique company that is an example for others to follow.
The judging will take place on October 10th.
12/9/02 Mobile Identity secures funding
for growth
Since its inception, Mobile
Identity has grown organically, but with plans for growth
lying ahead, it has decided to take on a private investor
to finance these growth plans.
“Given the number and length of concurrent projects
we are engaged in, we want to ensure we are resourced
to exceed our clients’ expectations,“ reports
Partner, Jakob Teilmann. “ We are also exploring
development opportunities in new markets, as well as
partnerships with European firms that will require a
different type of focus”.
In addition to the financial injection, the new investor
will add significantly to Mobile Identity’s business
development drive.
1/7/02 MMS launched in Denmark by Ideation House
Ideation House, Mobile Identity's
key technology partner has launched what is believed
to be the world's first independent MMS provider in
Denmark. Marketed under the brand name InAphone, the
new MMS service is available to any Danish subscriber
with a capable handset using any mobile operator. InAphone
will also launch in Norway and Sweden by the end of
the year.
Published in Wireless Business
& Technology (www.wbt2.com)
- October 2002 edition. Written by Andrew Martyn.
“Rather than technology preceding demand (as is
often the case), in mobile business, the technology
is trying hard to catch up with demand. Innovative companies
that have already developed mobile services based on
available technologies such as messaging (SMS, MMS)
are taking an early advantage in the huge mobile services
market. There are opportunities within all organizations
to create successes with m-business.”
