Krak wanted to develop a strategy white paper and action plan for how mobile would act as a channel for its directory, information, mapping and GIS based services.

Mobile Identity created a business study for Krak to assess the oppurtunities presented by mobile as a new media.

To combine the knowledge of the market at Krak with with Mobile Identity's field of expertise, the business area of Krak was closely examined by Mobile Identity consultants making existing business the basis of possible mobile products.

- Interviews of key members of Kraks's marketing, technical and product teams.
- International research to find success stories in other markets.

The business study specified a range of possible new services and focused on growing revenue in a shrto period of time. Mobile services concepts for consumer and business customers was developed and Krak received a full-scale business study including cost-benefit analysis for concepts:

- Assessed development requirements
- Cost and revenue models for new services

Among the benefits of a business study is a clear overview of how to proceed with ideas and concepts within mobile business. This particular study provided Krak with

- A clear and operational road map in regard to viable mobile products and marketing strategies.

- A foundation from which Krak is now able to make well founded decisions of which road to choose in regard to the mobile market.

- An understanding of how mobile business is being used by the most innovative companies within Krak's busines internationally.